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Meet Me at Sunset

The 1% Rule: Kaizen

The ancient Japanese secret to breaking limiting beliefs and becoming your highest self, one tiny step at a time.

Nathalie Martinez's avatar
Nathalie Martinez
Mar 24, 2026
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Photo by Skye Studios on Unsplash

There is a Japanese word for it: Kaizen. It loosely translates to “continuous improvement.” Kai means change, and Zen means calm. But it’s more than a productivity hack or a buzzword; it’s sort of a way of being. A philosophy.

It’s the belief that you don’t need to overhaul your entire life to transform it. You just need to get 1% better. Every single day.

You know, I’m the queen of a complete overhaul, trying to change everything as quickly as possible if something isn’t working. And it’s honestly exhausting. But 1%, that’s like $1 worth of your day. Sounds like an easy win, right?

1% better is 15 minutes a day. 14 mins and 24 seconds if you want to be exact. That feels really easy. If we’re only considering our waking hours, assuming 8 hours of sleep, 1% of the remaining 16 hours is roughly 10 minutes. (9 minutes and 36 seconds). So you only have to better yourself for 10 minutes, or 15 minutes a day. Bite sized, doable, even easy! So you don’t need to commit to 2 hours at the gym, you could opt in for a 10 minute walk. You don’t have to set an insane reading goal, you just start with ten minutes worth. (Or even one page! You can start as tiny as you want! I think the hardest part is probably to just get started.)

Why we stay stuck

Most people don’t start because they’re waiting for the perfect moment. The perfect plan. The perfect version of themselves to show up first before they begin doing the work. That’s a limiting belief talking. And it’s lying to you. Limiting beliefs are the stories we tell ourselves about why we can’t, why we’re not ready, or that we’re not the type of person who would do that. But these limiting beliefs aren’t the truth. But anybody can do anything for ten minutes, right? You could literally be anyone for ten minutes.

Kaizen is the antidote. Because it doesn’t ask you to be perfect or ready. It just asks you to do one small thing today.

My favorite party of all of this is that, that one thing starts to rewire you, neurologically. Every time you do the thing you said you would, you build evidence against the limiting belief. You start to become someone who follows through. Someone who grows. Someone who shows up for themselves. (Yay, new neural pathways!)

Just small moments of choosing better, compounding, and every day you’re achieving in a way that doesn’t burn you out.

What 1% actually looks like in practice

You don’t need to wake up at 5 am or run a marathon or completely reinvent your identity. The Kaizen approach is radical in its simplicity:

  • Read one page instead of scrolling for ten minutes.

  • Move your body for five minutes instead of sitting all day.

  • Write one sentence toward the thing you keep saying you’ll start.

  • Say no to one thing that drains you.

  • Say yes to one thing that scares you a little.

These feel small. They are small. That’s the whole point.

Because the goal is to become the kind of person for whom growth is just part of who they are, not something they have to force.

(To read the rest of this article on other perks, habit stacking, how to get started, and what I’m doing consider subscribing. More paid articles on helpful motivation to move the 1% needle coming soon.)

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